Inspired by Valentine’s Day, Swarovski wanted to celebrate the launch of their all-new collection, UNA.

Swarovski
The Facets of Love

High Quality Content

Key Objectives

01

A campaign that aligned with their vision of celebrating individuality.

02

To launch their new collection, UNA, via meaningful content that resonated with the target consumer.

The UNA collection is named after the Latin for ‘together’ or ‘as one’, and symbolises the power of eternal love. So for our campaign, we were eager to explore modern love in all its colours, shapes, and sizes.

We identified five ‘tribes’ of love: families, partners, self-love, friendships and XX. Influencers were tasked with creating a series of storytelling portraits that celebrated the different facets of love.Our campaign encouraged creators to view content as an artistic exaggeration of their unique love story through intimate shots, vibrant colours and bold, editorial compositions. It had to be meaningful, it had to be impactful, and it had to be empowering.