What is a Brand Fan anyway?

Brand fans are your everyday advocates. Peer-to-peer recommendations from your family, your friends, or your neighbours. Our brand fan programme uncovers your most devoted fans and activates them at scale — on the channels that matter most.

GIVING YOUR BRAND
TO THE TASTEMAKERS

Our Network

Buttermilk harnesses the power of brand fans for your business

We discover them with tech, activate them with people, and use data and creative learning to build thriving communities. Market-leading engagement, endless supplies of captivating content, and a whole new advocacy stream.

OVER 4000+
PIECES OF CONTENT ACROSS MULTIPLE PLATFORMS

Brand gifting that works
Build Global Advocate Communities
Super-scalable strategies
Why use a brand fan

Off the Chart Engagement

The average industry benchmark is 2%. Our brand fan campaigns deliver an average of 10%. And we're talking more than vanity metrics. Not just likes but comments and shares with a positive sentiment.

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Representation matters

Brand fans are the gateway to diverse audiences. Every culture, every lifestyle, every niche. And we don't just discover them — we engage them. We reach the breadth of your consumer profile with inclusive and relevant content.

Discovering Advocates Before Your Competitors

Connect with your brand fans before they even notice them. We identify and elevate your future brand ambassadors, building relationships with creators at one thousand followers before they reach one million.

A Dynamic Content Solution

Brand Fans are the ultimate content solution. The collective gatekeepers of pop culture who are endlessly scalable, socially relevant, and produce a tidal wave of reactive UGC. A bank of high-quality content — directed by Buttermilk, created by your fans, and licensed to you.

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Why use a brand fan

Off the Chart Engagement

The average industry benchmark is 2%. Our brand fan campaigns deliver an average of 10%. And we're talking more than vanity metrics. Not just likes but comments and shares with a positive sentiment.

Representation matters

Brand fans are the gateway to diverse audiences. Every culture, every lifestyle, every niche. And we don't just discover them — we engage them. We reach the breadth of your consumer profile with inclusive and relevant content.

Discovering Advocates Before Your Competitors

Connect with your brand fans before they even notice them. We identify and elevate your future brand ambassadors, building relationships with creators at one thousand followers before they reach one million.

A Dynamic Content Solution

Brand Fans are the ultimate content solution. The collective gatekeepers of pop culture who are endlessly scalable, socially relevant, and produce a tidal wave of reactive UGC. A bank of high-quality content — directed by Buttermilk, created by your fans, and licensed to you.

Client Testimonial

Buttermilk's brand fan programme powers our Dior Beauty Lover community. We have a never-ending stream of advocacy and beautiful content that perfectly tells our brand story through the eyes of our consumers.
Global Marketing Director
Dior

Wanna get
‍Involved?

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