Elizabeth Arden
#SKINCARECLRIRTY
Elizabeth Arden’s skincare capsules are da bomb. With the rise of skin-fluencers and the emerging viral trends, consumers are totally overwhelmed when it comes to picking the right product for their needs.
Key Objectives
01
Increase awareness of Elizabeth Arden’s Ceramide Capsules among new customers.
02
Educate customers on the key USPs and benefits of each individual capsule within the range.
03
Drive user consideration and conversion through a clear connection to commerce.
It was essential to cut through the noise and give consumers #SkincareClarity. Our campaign centred on showing how the different Ceramide Capsules make skincare feel easy.
By engaging a diverse group of lifestyle creators, beauty lovers, and skincare enthusiasts we amplified our messaging across key demographics and audiences. Utilising creators across different tiers allowed us to generate a diverse and engaged Ceramides community around truly authentic narratives.
By engaging a diverse group of lifestyle creators, beauty lovers, and skincare enthusiasts we amplified our messaging across key demographics and audiences. Utilising creators across different tiers allowed us to generate a diverse and engaged Ceramides community around truly authentic narratives.
Key Objectives
The Skincare Clarity quiz was the real star of the show. It provided a direct link to commerce from both organic and paid content, there was a promo code giving incentive to purchase, and it acted as an educational tool for creators and their audiences. It could even be repurposed for in-store use. Win-win-win-win.
Qualitative Result
Organic Results
We call the smaller-scale influencers Brand Fans. Working with thousands of them each month.
54
3.1m
4
113
Profiles Activated
Total Following
Products
Content Shared
Total Engagements
Engagement Rate
Total Impressions
258k
6.2%
5m
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