Elizabeth Arden’s Eight Hour range is the stuff of skincare legend. Transformed with new superhero-inspired creative, the range needed a public relaunch that promoted its iconic legacy.
Key Objectives
01
Give the The Eight Hour Range’s new positioning a relatable narrative.
02
Create a campaign as iconic as the product benefits.
We activated 100+ superheroes, including NHS workers, parents, beauty professionals, students, and athletes, to show how the products act as their everyday #BeautyCape.
Our campaign arc
Identify and brief 102 influencers
285 pieces of organic content go live
Buttermilk identifies best performing influencer assets
Our designers optimise influencer assets for paid placements
Paid campaign goes live to a warm audience and generates mass conversions
Paid social amplifies #MyBeautyCape content across TikTok
Our strategy resulted in the highest performing assets across Elizabeth Arden’s entire global media campaign.
Organic Results
pieces of branded content created and activated across multiple platforms.
Engagements
Engagement Rate
Profile Activated
100+
Superhero profiles activated across including NHS workers, parents, beauty professionals, students, and athletes.
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Paid Results
Our strategy resulted in the highest performing assets across Elizabeth Arden’s entire global media campaign.
4.6%
3%
£635k
200K
80%
CTR
CVR
Estimated Revenue
Unique Web Visits in First 12 Hours
Increase in Sales
Organic Results
Organic Results
Organic Results
Paid Results
15.4m
Impressions
14.5m
TikTok Views
708k
Link Clicks